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20120926
20120926
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. >> all right. >> reporter: the new guidelines are supported by first lady michelle obama's campaign against childhood obesity. >> when we're talking about getting kids running around and playing again, it is important to understand that this isn't just about fun and games. this isn't a joke. it's about their health. >> reporter: schools can provide more servings of fruit, vegetables and low-fat milk for students who need additional calories. >> 850 calories is a nice lunch. that's filling. where the kids are saying they are hungry is several hours later for after-school sports and they don't have the energy to be able to do that. >> reporter: the "we are hungry" video has gotten more than 100,000 views since it was posted last week, a strong message from students who find their new lunch program hard to swallow. now in response to the parody a representative for the usda told nbc news the amount of food on a kid's plate is not much different than in years past. it's simply healthier. the new standards were developed using the latest science at the institute of medicine which determi
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